Getting Hypocritical Consumers to Eat More Produce
By Jim Prevor, originally published in October 2018 Consumer behavior … it is as Winston Churchill said of the actions of Russia: “A riddle, wrapped… Read More
The Fruits of Thought
Why Relationships Matter
By Jim Prevor Originally printed in September, 2016 [with some editing to account for changes over time.] What have we learned in publishing Produce Business… Read More
The New Kings of Sustainability
By Jim Prevor, ORIGINALLY PRINTED IN SEPTEMBER 2011 Back when the French had kings, they used to say, “Le Roi est mort. Vive le Roi!”… Read More
New Foundation For Increased Produce Consumption Fraught With Challenges
Originally printed in the September 2022 issue of Produce Business. The decision to merge the Produce for Better Health Foundation (PBH) with the International Fresh… Read More
Key to Moving Needle on Consumption
Originally printed in the August 2022 issue of Produce Business. The case of consumer consumption of produce poses a bit of a quandary. It reminds… Read More
Restaurant Dining – Antidote To Heal A Less Civil Nation
Originally printed in the July 2022 issue of Produce Business. After the pandemic challenged foodservice operators and their suppliers to even survive, we finally began… Read More
There’s Much More to Grapes Than Just Buying And Selling
Originally printed in the June 2022 issue of Produce Business. Each year at The New York Produce Show and Conference, we bring in students from… Read More
Remembering Diana Levine
Originally printed in the May 2022 issue of Produce Business. It was 1985, and as a very young man, I had the idea of starting… Read More
Building Prosperous Industry Future May Conflict with Desire to Increase Consumption
Originally printed in the April 2022 issue of Produce Business. There have always been many pathways to success in produce. Indeed, one of the things… Read More
The Redemption of Scrooge And its Lessons for Business Success
Originally printed in the March 2022 issue of Produce Business. The path to success in business is, to quote Churchill in a different context, “a… Read More