Marketing Push Needed
By Jim Prevor, originally printed in October 2012 The question of how produce ought to be promoted continues to vex the industry. Previous efforts to… Read More
marketing
The Need for Marketing in the Wholesale Segment
A Q&A with Gabriela D’Arrigo Originally printed in the May 2024 issue of Produce Business.
Celebrating 35 Years — Vanguards Who Made a Difference: LISA CORK
Over the course of the year, we pay tribute to 35 living Vanguards and 12 departed heroes. This month’s featured Vanguard is Lisa Cork, Fresh… Read More
Packaging: Finding solutions that are the total package
High labor costs drive need for affordable applications for produce packaging. Whether you have a zeal for top seal, are betting on netting, vouch for… Read More
Rethinking Price On Table For California Grapes
Market is ripe for consumers to enjoy plenty of choice. There has never been a better time than now to gorge on grapes. Bold call?… Read More
Smashing Success With Cherries
Consumers can’t seem to get enough of this delicious, healthy fruit. If there’s such a thing as a perfect fruit, cherries are a leading candidate…. Read More
The Art Of Produce Labeling And Bag Printing
‘They’re like a billboard in the fridge or pantry.’ Years ago, when most produce was sold from bulk bins, labeling and packaging rarely were associated… Read More
State Agriculture Departments: Far-Reaching Impact
Agencies are breaking down borders through marketing to help sell domestically grown crops. The U.S. is the third most populated country in the world, based… Read More
Go Big: Highlight Melon Displays
A dozen ways to help increase year-round sales. April marks the beginning of the domestic melon season, when produce departments start to transition to their… Read More
Avocados Mean More Green
Originally printed in the March 2019 issue of Produce Business. As U.S. consumption rises, here are eight ways to profit from the fruit’s popularity. Avocados… Read More