Reflecting On 100 Years Of Produce … People And Tools
Originally printed in the December 2018 issue of Produce Business. Our family business is about to celebrate 100 years of fresh produce sales. As a… Read More
John Vena
Kids In The Business
Originally printed in the October 2018 issue of Produce Business. The children of terminal market wholesalers often follow their parents into the family business. And… Read More
Find A Good Label And Stick To It
Originally printed in the August 2018 issue of Produce Business. When asked to describe what your company does, what do you say? I used to… Read More
Raise Performance With A Food Safety Program
Originally printed in the July 2018 issue of Produce Business. Most produce companies don’t volunteer to put food safety programs in place. This was certainly… Read More
Fruit At Its Peak Helps Make Sales
Originally printed in the June 2018 issue of Produce Business. Ripening becoming more critical as shoppers expect ready-to-eat foods. Ripening programs are increasing among suppliers… Read More
Steps To “Full Employment”
Originally printed in the June 2018 issue of Produce Business. A little more than 12 years ago, I found myself facing a recruiting question that… Read More
Product Diversity Is Solid Growth Strategy
Originally printed in the May 2018 issue of Produce Business. When I joined the family wholesale produce business in the 1970s, product offerings were limited…. Read More
Messages In Shorthand One-Liners
Originally printed in the April 2018 issue of Produce Business. My father had a couple of mottos that he believed allowed him some ability to… Read More
Collaboration Crucial For Success
Originally printed in the March 2018 issue of Produce Business. I have always listed my occupation as “salesman.” However, few sales managers would have regarded… Read More