Fresh Data Leads To Successful Retail Decisions
Originally printed in the December 2020 issue of Produce Business. When I started my career in marketing and strategic management, we had to learn the… Read More
European Market
Marketing And Selling To Gen Z And Millennials: The Do’s And Don’ts
Originally printed in the November 2020 issue of Produce Business. In February 2020, my father Nic Jooste wrote a column on Generation Z and Millennials,… Read More
THE GREY FOXES OF CIRCULAR PACKAGING
Originally printed in the October 2020 issue of Produce Business. In modern society, all good marketing intentions come to naught once an empty package must… Read More
Sustainable Packaging Solutions
Originally printed in the September 2020 issue of Produce Business. In November 2018, I wrote about the unique position of The Netherlands in the global… Read More
Putting Privilege Into Perspective
Originally printed in the August 2020 issue of Produce Business. Recently I came across a quote from an unknown person: ‘Privilege is when you think… Read More
A Wake-Up Call From My Generation Z Son
Originally printed in the July 2020 issue of Produce Business. Some weeks ago, I decided that I wanted to write a column on how (or… Read More
Impact of the Covid-19 on the European Produce Supply Chain
Originally printed in the June 2020 issue of Produce Business. On March 1, no one imagined that a few days later border closures, travel movement… Read More
Covid-19’s Impact On European Fruit & Vegetable Supply Chain
“We can learn how to better prepare for crises.” On 1 March, no one imagined that a few days later, border closures, travel movement limitations… Read More
Keep It Simple, For Goodness’ Sake
Originally printed in the February 2020 issue of Produce Business. Being a change agent for goodness is no easy thing. How do you get the… Read More
What Are We Looking Forward To In 2020?
Originally printed in the January 2020 issue of Produce Business. Where did 2019 go to? The year seemed to fly by, which I think is… Read More