Using Social Media To Affect Produce Buying Decisions
Free, feel-good social media posts are a thing of the past. Harness the new sophisticated, consumer-changing social media marketing of the present and future with… Read More
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7 Precepts for Data-Driven Marketing Success
Using shopper data for marketing decisions has become essential. Experts share key principals for companies of all sizes to make the most of this new… Read More
Rally Around Immunity: The Produce Powerhouse
Originally printed in the January 2021 issue of Produce Business. Immunity Offers Promotional Potential
Global Exporters Find Fresh Solutions for North American Market
Originally printed in the December 2020 issue of Produce Business. Fresh produce exports to U.S. and Canada normalize following varying degrees of impact. In early… Read More
Solving The Packaging Paradox
Originally printed in the September 2020 issue of Produce Business. In the age of concerns about overall health and food safety, consumers are demanding more… Read More
‘Out-of-this-World’ Marketing Excellence
Originally printed in the August 2020 issue of Produce Business. 16 sky-rocketing campaigns that take produce messaging into new orbits. This Produce Business 32nd Annual… Read More
32nd ANNUAL MYSTERY SHOPPER REPORT
Originally printed in the March 2019 issue of Produce Business. FROM SOUP TO FRUIT SALAD, WE ASK PERSONNEL: ‘CAN YOU SUGGEST PRODUCE ITEMS THAT WILL… Read More