Blueberries on the Rise: Demand, Purchase Drivers and Usage
Originally printed in the January 2018 issue of Produce Business. By Mark Villata Read Jim Prevor’s Commentary below As we head into a new year,… Read More
Comments and Analysis
Follow the Money Trail
By Jim Prevor There is in the world today a great disjunction. A visitor from Mars who landed to observe produce purchasing behavior on Earth… Read More
FVRx: Focus On What Matters Most
What follows is a response from Jim Prevor pertaining to this month’s research perspective. That article can be found here. The theory behind a Fruit… Read More
Our Unique Position In Time
In the Declaration of Independence, the Founding Fathers expressed the reason for the issuance of the document: “A Decent Respect to the Opinions of Mankind.”… Read More
Meal Plans Allow Students To Demand Fresh and Sustainable at No Cost
What follows is a response from Jim Prevor pertaining to this month’s research perspective. That article can be found here. It has been said that… Read More
Research: Grapes’ Correlation to Health
When it comes to produce and health, the evidence of benefits is overwhelming, and the role of fruits and vegetables in promoting health is recognized… Read More
Perfect Storm Accounts For Avocado Success
Trying to understand the future actions of consumers brings to mind Winston Churchill’s explanation of the difficulty of predicting the actions of Russia. He said the… Read More
Nutritional Info Is A Moving Target
If the proverbial Martian came to Earth and simply read press reports on consumer desires — more fresh, more healthy, more local, more organic, etc…. Read More