Promoting Apples Grows Sales
ONLINE EXCLUSIVE Information is integral to merchandise and promoting produce today, something true of even staple products such as apples.
Brianna Shales
Offer Bulk And Packaged Apples
ONLINE EXCLUSIVE Bulk and packaged apples will always appeal to those consumers who find them convenient, but, in the current market, with COVID-19 a resurgent… Read More
Momentum Continues to Build
Organically grown apples are a core part of produce sales.
Apples Aren’t Just For Fall Anymore
New varieties, new flavors can add crunch to your apple category sales, but it won’t happen without solid merchandising.
Washington State Apples Are In The Bag
Pre-packaged fruit are in line with omnichannel shopping habits, and offering both bulk and bag apples in stores appeals to different customers.
Using Social Media To Affect Produce Buying Decisions
Free, feel-good social media posts are a thing of the past. Harness the new sophisticated, consumer-changing social media marketing of the present and future with… Read More
7 Precepts for Data-Driven Marketing Success
Using shopper data for marketing decisions has become essential. Experts share key principals for companies of all sizes to make the most of this new… Read More
Apple Opportunities Warm in Winter
Originally printed in the January 2021 issue of Produce Business. With a range of factors influencing the marketplace, the time may be ripe for new… Read More