Six Ways to Sell More Apples
A recipe for growing apple sales into a bigger piece of the produce pie. Gone are the days when apple growers and retailers valued fruit… Read More
Brianna Shales
Expect Strong Washington Apple Crop
Look for standout varieties that offer a unique selling proposition. For commercial apple growers in Washington, who are faced with input cost increases that are… Read More
New Horizons in Produce Packaging
The future of produce packaging is sustainable, but must address the unique needs of the industry. Packaging plays an integral role in the fresh produce… Read More
Score An A+ With Back-To-School Produce Sales
Today’s parents aren’t packing school lunchboxes like their parents. “My lunchbox days included a bologna or peanut butter and jelly sandwich, a bag of Cheetos, and a Ding Dong, Twinkie or… Read More
Summer Produce Merchandising Guide
Feature fresh fruits and vegetables Memorial Day through Labor Day. ONLINE EXCLUSIVE
Variety is the Spice of Life (and Apple Sales)
2023-24 apple production up 1.5%, so there are more opportunities for promotions this year. Originally printed in the January 2024 issue of Produce Business.
Seven Ways To Move The Needle On Apple Sales And Consumption
Try something new or different to make a connection with consumers. Originally printed in the October 2023 issue of Produce Business.
Fresh Appeal: Washington’s Apple Industry Prepares to Bounce Back
Get creative with displays so shoppers gravitate toward the category. Originally printed in the August 2023 issue of Produce Business.
Walking the Packaging Tightrope
Produce packaging must weigh a precarious combination of factors, such as protecting product, extending shelf life, adding convenience and allowing for visual appearance — all… Read More
Fall Holiday Merchandising Fuels Produce Sales
Holidays like Labor Day, Halloween and Thanksgiving provide themes to sell fall produce. Originally printed in the August 2023 issue of Produce Business. Fall weather… Read More