Create Thank You Section

For stores with online floral ordering, post plenty of photos showing options of spot-on thank you gifts in a range of price points. Showing gratitude has been a recommended coping strategy throughout the pandemic. Simple signage accompanying the in-store display will remind shoppers who they might want to thank, including teachers, pet sitters, fire fighters, healthcare workers, postal workers, neighbors, co-workers, friends and family.

Consumers typically don’t hold back on spending when it comes to showing affection for their pets. “We have seen a surge in pet-related ornaments this year and have been trying to get more involved in the space,” says Jamie Adler, account manager, Kurt S. Adler, Inc., New York, NY. She attributes the surge to an increased number of pet adoptions during the pandemic.

Food and snack items including gift baskets will be especially popular this year Work From Home plants and Wash Your Hands items will continue to be in demand. “In a year like 2020, the willingness to show gratitude for
a job well done has never been more important,” says Kacie Carswell, marketing director, burton + BURTON, Inc., Bogart, GA. The gift-ware balloon company has a wide array of holiday gifts suitable for the Thank You display. She adds, “As a society, we have come together in unexpected ways. Stocking these tokens of appreciation in supermarket floral departments can make shopping more convenient. From mugs to photo frames, these gifts will be cherished by any recipient.”