Follow the Money Trail
By Jim Prevor There is in the world today a great disjunction. A visitor from Mars who landed to observe produce purchasing behavior on Earth… Read More
Articles by Jim Prevor
Were Fresh Summit’s Abbreviated Show Hours a Success?
The Answer Depends on Who You Ask. Disproportionate Impact on Small Players, and No Choice but for Exhibitors to Step Up Their Game. There is… Read More
FVRx: Focus On What Matters Most
What follows is a response from Jim Prevor pertaining to this month’s research perspective. That article can be found here. The theory behind a Fruit… Read More
Time Is Ripe For Innovation
Lots of things are innovative. The risk, though, is that many products are innovative because they serve smaller and more specific slices of the market…. Read More
New Retail Challenges Need Special Attention
There is little question the produce industry is convulsed by the portents of change in the buying base. Two independent events — the U.S. entry… Read More
Global Retailing Expert Ed McLaughlin Talks Disruption at Retail
In a year when Lidl began invading America and Amazon bought Whole Foods, retail is the nexus of concern in the industry. Cornell University’s Ed… Read More
Fashion, Food and the Value of Scarcity
The Los Angeles Times ran a fascinating article about Yeezys. For those not in the know, Yeezys is a brand of sneaker produced and marketed… Read More
Our Unique Position In Time
In the Declaration of Independence, the Founding Fathers expressed the reason for the issuance of the document: “A Decent Respect to the Opinions of Mankind.”… Read More
Meal Plans Allow Students To Demand Fresh and Sustainable at No Cost
What follows is a response from Jim Prevor pertaining to this month’s research perspective. That article can be found here. It has been said that… Read More
Pundit: Amazon/Whole Foods Uses Tricks of the Trade and Easy Media Manipulation to Dampen ‘Whole Paycheck’ Reputation
We recently wrote about the Amazon and Whole Foods merger with a piece titled, Is Amazon.com’s Deep Dive Into Grocery And The Whole Foods Brand… Read More